The Gaming Giant Brings Onboard Apex Legends Developer to Revitalize Challenged Hero Shooter Project Ethos

The renowned publisher has secured a seasoned producer from Respawn Entertainment to direct the development team at 31st Union, which is currently developing the anticipated third-person roguelike extraction-shooter known as this innovative game.

Leadership Transition Comes After Mixed Feedback

Brinkman takes on the leadership position at 31st Union following the exit of previous head Michael Condrey, who was removed from his post due to Project Ethos' disappointing early showing last fall.

On Wednesday, the company's top executive a key figure notified team members about this organizational change through an internal memo, which highlighted that playtesting had indicated the necessity for a distinct vision.

Ismailer stated that the developers is now refining Project Ethos with a renewed approach, aiming to address player expectations.

Trend of Strategic Hires

The news echoes a similar action taken by the publisher in the summer, when they brought on an industry veteran from the Diablo team to work on the BioShock studio Cloud Chamber.

Here is the full content from Ismailer's communication:

Hello Everyone—

I know you all just wrapped up your gathering - I hope you’re as enthusiastic as I am with the good news. Previously I sent you all a note, I expressed the following: “I believe in this group. You all are some of the most driven and creative designers we have had the pleasure to collaborate with - and we’re eager for that relationship to continue.”

Through your commitment and adaptability, particularly over the past twelve months, you consistently demonstrate that.

The player input from last autumn’s the game demo was informative. It validated the appeal of a roguelike shooter but made clear we still had improvements to make. It uncovered the need for a sharper identity.

The progress is encouraging to see how far you’ve progressed. You accepted the criticism to heart and reimagined the title with a revitalized direction - one that’s poised to fulfill its ambition to our players.

The belief in this project increases every day. To advance the incredible development you’ve made, I’m excited to welcome Ben Brinkman as the incoming Director of 31st Union. After several months of conversations, Ben comes aboard us on the specified date.

His leadership and expertise in the PVP shooter space is vast, having devoted the past decade and a half creating and managing some of the most recognizable franchises in the industry, for example the acclaimed shooter, and most recently, Apex Legends.

Let’s together in greeting him in the coming days. We are all looking forward to persist witnessing the progress of the game in the months to follow.

The President

Experience of the Incoming Head

The appointee currently holds the position of executive producer and production lead at Respawn Entertainment for their flagship title. He earlier was employed at major gaming companies in various production roles on the iconic franchise series, and, earlier in his career, had stints at other industry leaders.

Game Details and Vision

The upcoming game was announced in October 2024 alongside a early access event. At the time, 31st Union portrayed the title as a "no-cost, third-person perspective action-packed experience and an exciting evolution on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to match your preferred approach," the description states. "Face the opponents with new abilities, stakes, and obstacles that change every round. Will you leave securely with your collected items? Or aim high, risk it all, and hope your team can earn top ranking? The choice is yours."

The game does not have an announced release date or platforms, but fans can expect more updates as production advances.

Nancy Hart
Nancy Hart

Alexandra is a freelance writer and life coach passionate about helping others achieve their goals through mindful living and continuous learning.